- 8.7.1 ADVERTISING AND
PUBLIC RELATIONS (APR)
- APR 522 Media Planning. Three hours.
- Development of media objectives,
strategies, and budgets and implementation of media plans for
advertising and public relations. Each student prepares and presents
a media plan.
Political Campaign Management. Three hours.
The study of communication management in the context of political
campaigns. Topics include: audience analysis, candidate and
electoral context analysis, strategic planning and assessment
leadership and campaign mgt. styles, and data base management.
APR 544 Lobbying. Three hours.
A survey of legislative/political techniques and communication
strategies and tactics used by corporations, trade associations, and
other interested groups to successfully impact federal policymaking.
Advertising/Public Relations Communication Research
Methods. Three hours.
A survey of qualitative and
quantitative methods in communication research.
- APR 551
Advertising/Public Relations Communication Theory. Three
- A study of the development of
selected mass communication theories as related to advertising and
- APR 560
International Public Relations. Three hours.
- Prerequisites: Graduate standing
and permission of the academic advisor and instructor.
- Integration of public relations
theory and techniques into complete campaigns. Research and analysis
of topics related to international corporate communication, with
particular emphasis on the public relations industry in Europe,
especially Britain. Offered spring semester, with a field trip to
Europe during summer session.
- APR 570
Contemporary Advertising and Public Relations. Three hours.
- An advanced survey of the academic
and professional literature underlying the contemporary practice of
advertising and public relations.
- APR 572
Persuasive Communication. Three hours.
- The practice of creating, writing,
editing, and producing persuasive communication for advertising and
public relations. Writing skills are exercised extensively in this
- APR 582
Advertising and Public Relations Management. Three hours.
- Problems and decision-making
processes involved in the management of advertising and public
relations programs and organizations.
- APR 583
Research Applications in Advertising and Public
Relations. Three hours. Prerequisite:
- Application of research methods and
procedures for problem solving and impact assessment in advertising
and public relations programs.
- APR 590 Visual
Communication. Three hours.
- The practice of developing ideas
and creative strategies for professional evaluations about design
and its application. Each student prepares a portfolio.
Directed Independent Study. One to three hours.
Prerequisite: permission of the instructor.
- APR 592
Integrated Communication Project. Three hours.
- A message-oriented course. Students
conceptualize and execute integrated communication programs. Topics
- APR 596
Independent Study or Research. One to three hours.
- Prerequisite: permission of the
academic advisor and instructor.
- APR 597
Communication Campaign Workshop I. Three hours.
- Research to develop an advertising
and public relations campaign for a specific organization. This is
the preparation stage for the major case study prepared by the
- APR 598
Communication Campaign Workshop II (Master's Project). Three
- Development and presentation of a
complete advertising and public relations plan and proposal for the
specific organization studied in
APR 597. Integration of theory, concepts, and techniques in a
complete communication program.
- APR 599 Thesis
Research. Three hours.
- Prerequisite: permission of the