THE UNIVERSITY OF ALABAMA GRADUATE CATALOG

Table of Contents > College of Communication and Information Sciences > Courses


8.7.1 ADVERTISING AND PUBLIC RELATIONS (APR)
 
APR 522 Media Planning. Three hours.
Development of media objectives, strategies, and budgets and implementation of media plans for advertising and public relations. Each student prepares and presents a media plan.

APR 531 Political Campaign Management. Three hours.
The study of communication management in the context of political campaigns. Topics include: audience analysis, candidate and electoral context analysis, strategic planning and assessment leadership and campaign mgt. styles, and data base management.

APR 544 Lobbying. Three hours.
A survey of legislative/political techniques and communication strategies and tactics used by corporations, trade associations, and other interested groups to successfully impact federal policymaking.

 

APR 550 Advertising/Public Relations Communication Research Methods. Three hours.

A survey of qualitative and quantitative methods in communication research.

APR 551 Advertising/Public Relations Communication Theory. Three hours.
A study of the development of selected mass communication theories as related to advertising and public relations.
 
APR 560 International Public Relations. Three hours.
Prerequisites: Graduate standing and permission of the academic advisor and instructor.
Integration of public relations theory and techniques into complete campaigns. Research and analysis of topics related to international corporate communication, with particular emphasis on the public relations industry in Europe, especially Britain. Offered spring semester, with a field trip to Europe during summer session.
 
APR 570 Contemporary Advertising and Public Relations. Three hours.
An advanced survey of the academic and professional literature underlying the contemporary practice of advertising and public relations.
 
APR 572 Persuasive Communication. Three hours.
The practice of creating, writing, editing, and producing persuasive communication for advertising and public relations. Writing skills are exercised extensively in this course.
 
APR 582 Advertising and Public Relations Management. Three hours.
Problems and decision-making processes involved in the management of advertising and public relations programs and organizations.
 
APR 583 Research Applications in Advertising and Public Relations. Three hours. Prerequisite: APR 550.
Application of research methods and procedures for problem solving and impact assessment in advertising and public relations programs.
 
APR 590 Visual Communication. Three hours.
The practice of developing ideas and creative strategies for professional evaluations about design and its application. Each student prepares a portfolio.

APR 591 Directed Independent Study. One to three hours.
Prerequisite: permission of the instructor.

APR 592 Integrated Communication Project. Three hours.
A message-oriented course. Students conceptualize and execute integrated communication programs. Topics vary.
 
APR 596 Independent Study or Research. One to three hours.
Prerequisite: permission of the academic advisor and instructor.
 
APR 597 Communication Campaign Workshop I. Three hours.
Research to develop an advertising and public relations campaign for a specific organization. This is the preparation stage for the major case study prepared by the student in APR 598.
 
APR 598 Communication Campaign Workshop II (Master's Project). Three hours.
Development and presentation of a complete advertising and public relations plan and proposal for the specific organization studied in APR 597. Integration of theory, concepts, and techniques in a complete communication program.
 
APR 599 Thesis Research. Three hours.
Prerequisite: permission of the academic advisor.

THE UNIVERSITY OF ALABAMA GRADUATE CATALOG

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