THE UNIVERSITY OF ALABAMA GRADUATE CATALOG
Table of Contents > College of Communication and Information Sciences > Courses

8.7.7 MASS COMMUNICATION (MC)
MC 501 Mass Media Law and Regulation. Three hours.
A study of the laws affecting the media, decisions, and case histories that act as guides for the media. Independent readings and papers are required.
 
MC 505 Social Responsibility of the Mass Media. Three hours.
Interrelationships of government, the public, and the media. Independent readings and papers are required.
 
MC 509 History of Mass Communication. Three hours.
An intensive study of the historical development of the media. Independent readings and papers are required.
 
MC 511 International Mass Communication. Three hours.
A survey of communication systems and theories operative in the world. Independent readings and papers are required.
 
MC 513 Communication and Diversity. Three hours.
Study and analysis of issues of diversity as they relate to groups in society and in communication fields. Emphasis is on the media's treatment of various groups in society.
 
MC 517 Mass Communication and Public Opinion. Three hours.
Nature, development, formation, and distribution of politically relevant attitudes and opinions; role of leadership, persuasion, and communication in opinion-policy process. Emphasis on the role of the media in the formation of public opinion and on how the media are influenced in turn by public opinion.
 
MC 521 Political Communication. Three hours.
The purpose of this course is to explore the general character and dimensions of the cross-disciplinary field of political communication. The principal aim is to familiarize each participant with the literature and propositions surrounding key approaches, methods, and substantive areas of inquiry in political communication.

MC 531 Political Campaign Management. Three hours.
The study of communication management in the context of political campaigns. Topics include: audience analysis, candidates and electoral context analysis, strategic planning and assessment, leadership and campaign mgt. styles and data base management.

MC 544 Lobbying. Three hours.
A survey of legislative/political techniques and communication strategies and tactics used by corporations, trade associations, and other interest groups to successfully impact federal policymaking.
 
MC 550 Communication Research Methods. Three hours.
A survey of qualitative and quantitative methods in communication research.
 
MC 551 Seminar in Communication Theory. Three hours.
A study of the development of selected theories of communication as they pertain to interpersonal, public, and mass communication.
 
MC 581 Media Analysis Seminar. Three hours.
A study of media content and its effects on society.
MC 582 History of Communication Seminar. Three hours.
Research and study in the historical development of the media, particularly in the United States.
 
MC 583 Media and Society Seminar. Three hours.
Research and study in society's expectations of the media and the response of the media.
 
MC 585 Communication Law Seminar. Three hours.
Research in and study of specific laws and regulations related to the media.

MC 595 Special Topics in Mass Communication. Three hours.
Special topics in mass communication theory and research. May be repeated.
 


THE UNIVERSITY OF ALABAMA GRADUATE CATALOG

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