8.7.7 MASS COMMUNICATION
- MC 501 Mass Media Law and Regulation. Three hours.
- A study of the laws affecting the
media, decisions, and case histories that act as guides for the
media. Independent readings and papers are required.
- MC 505 Social
Responsibility of the Mass Media. Three hours.
- Interrelationships of government,
the public, and the media. Independent readings and papers are
- MC 509 History
of Mass Communication. Three hours.
- An intensive study of the
historical development of the media. Independent readings and papers
- MC 511
International Mass Communication. Three hours.
- A survey of communication systems
and theories operative in the world. Independent readings and papers
- MC 513
Communication and Diversity. Three hours.
- Study and analysis of issues of
diversity as they relate to groups in society and in communication
fields. Emphasis is on the media's treatment of various groups in
- MC 517 Mass
Communication and Public Opinion. Three hours.
- Nature, development, formation, and
distribution of politically relevant attitudes and opinions; role of
leadership, persuasion, and communication in opinion-policy process.
Emphasis on the role of the media in the formation of public opinion
and on how the media are influenced in turn by public opinion.
- MC 521
Political Communication. Three hours.
- The purpose of this course is to
explore the general character and dimensions of the
cross-disciplinary field of political communication. The principal
aim is to familiarize each participant with the literature and
propositions surrounding key approaches, methods, and substantive
areas of inquiry in political communication.
Political Campaign Management. Three hours.
The study of communication management in the context of political
campaigns. Topics include: audience analysis, candidates and
electoral context analysis, strategic planning and assessment,
leadership and campaign mgt. styles and data base management.
- MC 544
Lobbying. Three hours.
- A survey of
legislative/political techniques and communication strategies
and tactics used by corporations, trade associations, and other
interest groups to successfully impact federal policymaking.
- MC 550
Communication Research Methods. Three hours.
- A survey of qualitative and
quantitative methods in communication research.
- MC 551 Seminar
in Communication Theory. Three hours.
- A study of the development of
selected theories of communication as they pertain to interpersonal,
public, and mass communication.
- MC 581 Media
Analysis Seminar. Three hours.
- A study of media content and its
effects on society.
- MC 582 History
of Communication Seminar. Three hours.
- Research and study in the
historical development of the media, particularly in the United
- MC 583 Media
and Society Seminar. Three hours.
- Research and study in society's
expectations of the media and the response of the media.
- MC 585
Communication Law Seminar. Three hours.
- Research in and study of specific
laws and regulations related to the media.
Special Topics in Mass Communication. Three hours.
Special topics in mass communication theory and research. May be